{"id":2361,"date":"2015-05-18T15:30:54","date_gmt":"2015-05-18T22:30:54","guid":{"rendered":"http:\/\/webcentsmagazine.com\/?p=2361"},"modified":"2017-04-27T11:34:02","modified_gmt":"2017-04-27T18:34:02","slug":"the-dos-and-donts-of-seo","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=2361","title":{"rendered":"The Do&#8217;s and Don&#8217;ts of SEO"},"content":{"rendered":"Search Engine Optimization (SEO) is a moving target and requires continuous learning, tweaking, and updating. In previous articles, we discussed key steps of SEO and the process of selecting your keywords. I think now is a good time to step back and outline some of the Dos and Don\u2019ts in the SEO process.\r\n\r\nI want to emphasize that if you are authentic and honest in your website approach, this should be a simple process for you. But even the most honest shop can fall for some SEO trick that isn<div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\"><a href=\"https:\/\/webcentsmagazine.com\/?page_id=1968\" style=\"text-decoration:underline; color:#e92a29; font-weight:bold;\">Subscribe or log in<\/a> to read the rest of this article. Subscription includes access to the website and <strong> all articles<\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is a moving target and requires continuous learning, tweaking, and updating. In previous articles, we discussed key steps of SEO and the process of selecting your keywords. I think now is a good time to step back and outline some of the Dos and Don\u2019ts in the SEO process. I want<a href=\"https:\/\/webcentsmagazine.com\/?p=2361\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":28,"featured_media":2362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[251,256,252,258,255,253,254,259,171,180],"class_list":["post-2361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-dos-and-dont-of-seo","tag-keyword-research","tag-meta-tags","tag-north-american-professional-liability-insurance-agency","tag-quality-content","tag-search-engine-optimization","tag-serp","tag-smartcreativebusiness-com","tag-tom-henell","tag-webcents-magazine","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Do&#039;s and Don&#039;ts of SEO - webcentsmagazine.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=2361\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Do&#039;s and Don&#039;ts of SEO - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"Search Engine Optimization (SEO) is a moving target and requires continuous learning, tweaking, and updating. In previous articles, we discussed key steps of SEO and the process of selecting your keywords. I think now is a good time to step back and outline some of the Dos and Don\u2019ts in the SEO process. I want...Click to read more &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webcentsmagazine.com\/?p=2361\" \/>\n<meta property=\"og:site_name\" content=\"webcentsmagazine.com\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-18T22:30:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-27T18:34:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/SEO1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Henell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Henell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2361\",\"url\":\"https:\/\/webcentsmagazine.com\/?p=2361\",\"name\":\"The Do's and Don'ts of SEO - webcentsmagazine.com\",\"isPartOf\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2361#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2361#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/SEO1.png\",\"datePublished\":\"2015-05-18T22:30:54+00:00\",\"dateModified\":\"2017-04-27T18:34:02+00:00\",\"author\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/edd424f69e7f68aac9e563c1685ca5bc\"},\"breadcrumb\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2361#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webcentsmagazine.com\/?p=2361\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2361#primaryimage\",\"url\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/SEO1.png\",\"contentUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/SEO1.png\",\"width\":520,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2361#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webcentsmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Do&#8217;s and Don&#8217;ts of SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webcentsmagazine.com\/#website\",\"url\":\"https:\/\/webcentsmagazine.com\/\",\"name\":\"webcentsmagazine.com\",\"description\":\"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webcentsmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/edd424f69e7f68aac9e563c1685ca5bc\",\"name\":\"Tom Henell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7a730c4dbe3c27d23a1dc7aeabde4c80562f27502a9922fd7fe8798c73f6ad07?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7a730c4dbe3c27d23a1dc7aeabde4c80562f27502a9922fd7fe8798c73f6ad07?s=96&d=mm&r=g\",\"caption\":\"Tom Henell\"},\"description\":\"Tom Henell is the Chief Operating Officer for North American Professional Liability Insurance Agency, LLC a national company that he actively grew from start-up to an Inc. 5000 company. In addition, Tom runs SmartCreativeBusiness.com with his wife Monica Lee-Henell.\",\"sameAs\":[\"http:\/\/SmartCreativeBusiness.com\"],\"url\":\"https:\/\/webcentsmagazine.com\/?author=28\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Do's and Don'ts of SEO - webcentsmagazine.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webcentsmagazine.com\/?p=2361","og_locale":"en_US","og_type":"article","og_title":"The Do's and Don'ts of SEO - webcentsmagazine.com","og_description":"Search Engine Optimization (SEO) is a moving target and requires continuous learning, tweaking, and updating. In previous articles, we discussed key steps of SEO and the process of selecting your keywords. I think now is a good time to step back and outline some of the Dos and Don\u2019ts in the SEO process. I want...Click to read more >","og_url":"https:\/\/webcentsmagazine.com\/?p=2361","og_site_name":"webcentsmagazine.com","article_published_time":"2015-05-18T22:30:54+00:00","article_modified_time":"2017-04-27T18:34:02+00:00","og_image":[{"width":520,"height":400,"url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/SEO1.png","type":"image\/png"}],"author":"Tom Henell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tom Henell","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/webcentsmagazine.com\/?p=2361","url":"https:\/\/webcentsmagazine.com\/?p=2361","name":"The Do's and Don'ts of SEO - webcentsmagazine.com","isPartOf":{"@id":"https:\/\/webcentsmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webcentsmagazine.com\/?p=2361#primaryimage"},"image":{"@id":"https:\/\/webcentsmagazine.com\/?p=2361#primaryimage"},"thumbnailUrl":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/SEO1.png","datePublished":"2015-05-18T22:30:54+00:00","dateModified":"2017-04-27T18:34:02+00:00","author":{"@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/edd424f69e7f68aac9e563c1685ca5bc"},"breadcrumb":{"@id":"https:\/\/webcentsmagazine.com\/?p=2361#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webcentsmagazine.com\/?p=2361"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/?p=2361#primaryimage","url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/SEO1.png","contentUrl":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/SEO1.png","width":520,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/webcentsmagazine.com\/?p=2361#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webcentsmagazine.com\/"},{"@type":"ListItem","position":2,"name":"The Do&#8217;s and Don&#8217;ts of SEO"}]},{"@type":"WebSite","@id":"https:\/\/webcentsmagazine.com\/#website","url":"https:\/\/webcentsmagazine.com\/","name":"webcentsmagazine.com","description":"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webcentsmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/edd424f69e7f68aac9e563c1685ca5bc","name":"Tom Henell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7a730c4dbe3c27d23a1dc7aeabde4c80562f27502a9922fd7fe8798c73f6ad07?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7a730c4dbe3c27d23a1dc7aeabde4c80562f27502a9922fd7fe8798c73f6ad07?s=96&d=mm&r=g","caption":"Tom Henell"},"description":"Tom Henell is the Chief Operating Officer for North American Professional Liability Insurance Agency, LLC a national company that he actively grew from start-up to an Inc. 5000 company. In addition, Tom runs SmartCreativeBusiness.com with his wife Monica Lee-Henell.","sameAs":["http:\/\/SmartCreativeBusiness.com"],"url":"https:\/\/webcentsmagazine.com\/?author=28"}]}},"jetpack_featured_media_url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2015\/05\/SEO1.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2361"}],"version-history":[{"count":3,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2361\/revisions"}],"predecessor-version":[{"id":2365,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2361\/revisions\/2365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/2362"}],"wp:attachment":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}