{"id":2025,"date":"2014-12-05T15:34:47","date_gmt":"2014-12-05T23:34:47","guid":{"rendered":"http:\/\/webcentsmagazine.com\/?p=2025"},"modified":"2015-01-29T11:18:27","modified_gmt":"2015-01-29T19:18:27","slug":"the-value-of-coupons-in-digital-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/webcentsmagazine.com\/?p=2025","title":{"rendered":"The Value of Coupons in Digital Marketing Campaigns"},"content":{"rendered":"<p>If you own a retail business and you haven\u2019t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start. In three years, <span style=\"color: #993300;\"><strong>the use of online coupons has increased 13%<\/strong><\/span>. It\u2019s a great way to attract new customers, promote a new product, offer a trial of a new product, gain feedback, or gain customer retention. The use of digital coupons also make it easy to track ROI so you can continuously optimize your campaigns.<\/p>\n<p>Click below for\u00a0a great infographic on why you should use coupons in your next digital campaign.<\/p>\n<p><a href=\"www.creativeguerrillamarketing.com\/advertising\/infographic-value-coupons-digital-marketing-campaigns\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2029\" src=\"http:\/\/webcentsmagazine.com\/wp-content\/uploads\/2014\/12\/The-Value-of-Coupons-in-Digital-Campaigns.jpg\" alt=\"The-Value-of-Coupons-in-Digital-Campaigns\" width=\"100\" height=\"987\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u00a0 \u00a0 \u00a0 \u00a0 <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>by\u00a0Ryan Lum, July 11, 2014<\/em><\/p>\n<p><em>Article and image courtesy:\u00a0www.creativeguerrillamarketing.com<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you own a retail business and you haven\u2019t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start. In three years, the use of online coupons has increased 13%. It\u2019s a great way to attract new customers, promote a new product, offer a trial<a href=\"https:\/\/webcentsmagazine.com\/?p=2025\" title=\"Read more\" ><span style=\"color:#c92e2e;\">&#8230;Click to read more ><\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":2035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","content-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Value of Coupons in Digital Marketing Campaigns - webcentsmagazine.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcentsmagazine.com\/?p=2025\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Value of Coupons in Digital Marketing Campaigns - webcentsmagazine.com\" \/>\n<meta property=\"og:description\" content=\"If you own a retail business and you haven\u2019t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start. In three years, the use of online coupons has increased 13%. It\u2019s a great way to attract new customers, promote a new product, offer a trial...Click to read more &gt;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webcentsmagazine.com\/?p=2025\" \/>\n<meta property=\"og:site_name\" content=\"webcentsmagazine.com\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-05T23:34:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-01-29T19:18:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2014\/12\/TheRiseofDigitalCoupons2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"587\" \/>\n\t<meta property=\"og:image:height\" content=\"313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2025\",\"url\":\"https:\/\/webcentsmagazine.com\/?p=2025\",\"name\":\"The Value of Coupons in Digital Marketing Campaigns - webcentsmagazine.com\",\"isPartOf\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2025#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2025#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2014\/12\/TheRiseofDigitalCoupons2.jpg\",\"datePublished\":\"2014-12-05T23:34:47+00:00\",\"dateModified\":\"2015-01-29T19:18:27+00:00\",\"author\":{\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/ff9c7bb6625d8970ffde5a07b87d7692\"},\"breadcrumb\":{\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2025#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webcentsmagazine.com\/?p=2025\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2025#primaryimage\",\"url\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2014\/12\/TheRiseofDigitalCoupons2.jpg\",\"contentUrl\":\"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2014\/12\/TheRiseofDigitalCoupons2.jpg\",\"width\":587,\"height\":313},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webcentsmagazine.com\/?p=2025#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webcentsmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Value of Coupons in Digital Marketing Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webcentsmagazine.com\/#website\",\"url\":\"https:\/\/webcentsmagazine.com\/\",\"name\":\"webcentsmagazine.com\",\"description\":\"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webcentsmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/ff9c7bb6625d8970ffde5a07b87d7692\",\"name\":\"Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/af5fb2ba49ebca7a2a61b33a7aac743d32d14d61c4f25f6018f276d6155cfade?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/af5fb2ba49ebca7a2a61b33a7aac743d32d14d61c4f25f6018f276d6155cfade?s=96&d=mm&r=g\",\"caption\":\"Staff\"},\"url\":\"https:\/\/webcentsmagazine.com\/?author=9\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Value of Coupons in Digital Marketing Campaigns - webcentsmagazine.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webcentsmagazine.com\/?p=2025","og_locale":"en_US","og_type":"article","og_title":"The Value of Coupons in Digital Marketing Campaigns - webcentsmagazine.com","og_description":"If you own a retail business and you haven\u2019t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start. In three years, the use of online coupons has increased 13%. It\u2019s a great way to attract new customers, promote a new product, offer a trial...Click to read more >","og_url":"https:\/\/webcentsmagazine.com\/?p=2025","og_site_name":"webcentsmagazine.com","article_published_time":"2014-12-05T23:34:47+00:00","article_modified_time":"2015-01-29T19:18:27+00:00","og_image":[{"width":587,"height":313,"url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2014\/12\/TheRiseofDigitalCoupons2.jpg","type":"image\/jpeg"}],"author":"Staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Staff","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/webcentsmagazine.com\/?p=2025","url":"https:\/\/webcentsmagazine.com\/?p=2025","name":"The Value of Coupons in Digital Marketing Campaigns - webcentsmagazine.com","isPartOf":{"@id":"https:\/\/webcentsmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webcentsmagazine.com\/?p=2025#primaryimage"},"image":{"@id":"https:\/\/webcentsmagazine.com\/?p=2025#primaryimage"},"thumbnailUrl":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2014\/12\/TheRiseofDigitalCoupons2.jpg","datePublished":"2014-12-05T23:34:47+00:00","dateModified":"2015-01-29T19:18:27+00:00","author":{"@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/ff9c7bb6625d8970ffde5a07b87d7692"},"breadcrumb":{"@id":"https:\/\/webcentsmagazine.com\/?p=2025#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webcentsmagazine.com\/?p=2025"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/?p=2025#primaryimage","url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2014\/12\/TheRiseofDigitalCoupons2.jpg","contentUrl":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2014\/12\/TheRiseofDigitalCoupons2.jpg","width":587,"height":313},{"@type":"BreadcrumbList","@id":"https:\/\/webcentsmagazine.com\/?p=2025#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/webcentsmagazine.com\/"},{"@type":"ListItem","position":2,"name":"The Value of Coupons in Digital Marketing Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/webcentsmagazine.com\/#website","url":"https:\/\/webcentsmagazine.com\/","name":"webcentsmagazine.com","description":"Retailers: We\u2019re here to help you navigate the changing landscape of the internet to broaden your reach and grow your business.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webcentsmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/ff9c7bb6625d8970ffde5a07b87d7692","name":"Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webcentsmagazine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/af5fb2ba49ebca7a2a61b33a7aac743d32d14d61c4f25f6018f276d6155cfade?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/af5fb2ba49ebca7a2a61b33a7aac743d32d14d61c4f25f6018f276d6155cfade?s=96&d=mm&r=g","caption":"Staff"},"url":"https:\/\/webcentsmagazine.com\/?author=9"}]}},"jetpack_featured_media_url":"https:\/\/webcentsmagazine.com\/wp-content\/uploads\/2014\/12\/TheRiseofDigitalCoupons2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2025"}],"version-history":[{"count":6,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2025\/revisions"}],"predecessor-version":[{"id":2037,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/2025\/revisions\/2037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/2035"}],"wp:attachment":[{"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webcentsmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}