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Tag Archives: Tom Henell

5 Tips for Maximizing Your Search Engine Optimization

5 Tips for Maximizing Your Search Engine Optimization

As a website owner, you understand that your goal is to maximize the amount of qualified traffic to your website. Although referrals and word-of-mouth can be great sources for customers, the real Holy Grail of the Internet is Search Listings (Google, Bing, Yahoo, etc.). Through some effort, you can get your site in front of

Understanding Search Algorithms and How They Impact Your Website

In SEO we often refer to a search engine’s algorithm. But, what is an algorithm and how does it impact your website? By definition, it is a step-by-step procedure to determine a calculation. It’s a formula. Search engines use a formula to rank websites based, in part, on particular keywords or phrases. Search engines have

Introduction to Paid Search

My previous articles have all discussed organic search optimization of your website. I thought we should start to explore the paid side of search. So, what is the difference between organic and paid search? Organic and paid search listings both appear on the same page of the search engine, and can originate from the same

The Do’s and Don’ts of SEO

Search Engine Optimization (SEO) is a moving target and requires continuous learning, tweaking, and updating. In previous articles, we discussed key steps of SEO and the process of selecting your keywords. I think now is a good time to step back and outline some of the Dos and Don’ts in the SEO process. I want

Five Tips for Maximizing Your SEO

I’m here to tell you that SEO is not rocket science.  It is relatively easy to understand the basics and get started immediately improving your search rankings.  More so, I am a strong believer in the philosophy, Give a man a fish and you feed him for a day, teach a man to fish and

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