While there are many factors involved in ranking higher on Google, a key point to consider is that websites don’t rank on Google – individual web pages do. That means we need to pay attention to every single page on our websites. Each has the potential to increase in rank and pull people in who…Click to read more >
Increasing Traffic to Your Website
In previous articles, I’ve talked about how to improve your website so people will want to stay awhile and shop; we’ve covered website merchandising, cross merchandising, social merchandising, creating value, and how to manage your reputation so your customers will return again and again. Let’s back up a bit now and think about what we…Click to read more >