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Social Merchandising

so•cial mer,chan•dis•ing \so-shl\ mur-chuhn-dahy-zing Whereas marketing is focused more on brand image, customer engagement, and promotions, merchandising is focused more directly trying to convert browsers into buyers. This includes deciding what customers want, often by asking the social network, and deciding how to position products to the social network.   Merchandising Isn’t Enough Just when
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Marsha Doyenne

Marsha Doyenne is a quilt designer and owner of Fabric Essentials in Concordia, KS (FabricEssentials.com). She enjoys applying her background in software marketing, systems, and processes to solve challenges in the quilting and sewing industry.

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