We’ve talked a lot about the quality of our copy as a way to draw more people to our website. It’s important to make sure that we’ve used targeted keywords – in context. Our copy should be human-readable (and not read like it was written by a machine). It should also be helpful to the…Click to read more >
Writing Copy for Better SERP Results
As online business owners – we all write a lot of marketing copy. From landing pages and blogs, product descriptions, social posts, and “How To” articles. Every single piece of effectively optimized marketing copy we write has the potential to drive traffic and increased sales to our sites. Definition: SEO – Search Engine Optimization. SEO…Click to read more >
Optimizing Your Product Listings for Better Search Results
Are Your Product Listings Optimized? As online retailers – we tend to focus on Search Engine Optimization (SEO) for our “Home” page, our “About Us” page, and the other “Landing Pages” on our websites. By now – we know how important SEO is to getting found online. What we don’t normally spend as much time…Click to read more >
5 Tips for Maximizing Your Search Engine Optimization
As a website owner, you understand that your goal is to maximize the amount of qualified traffic to your website. Although referrals and word-of-mouth can be great sources for customers, the real Holy Grail of the Internet is Search Listings (Google, Bing, Yahoo, etc.). Through some effort, you can get your site in front of…Click to read more >
Five Tips for Maximizing Your SEO
I’m here to tell you that SEO is not rocket science. It is relatively easy to understand the basics and get started immediately improving your search rankings. More so, I am a strong believer in the philosophy, Give a man a fish and you feed him for a day, teach a man to fish and…Click to read more >