Are You Ready for the Holidays?
The folks at Monetate have compiled facts and figures into this information-packed graphic. Did you realize that 81% of shoppers will look for deals on Cyber Monday rather than shopping for those same items in-store? With more than $35 billion in holiday sales last year, the stats are worth looking at in order to brainstorm your own ways to get a piece of the holiday (spending) pie.
Infographic courtesy of Monetate.
Women are on Pinterest, Men are on Reddit
While much of the online world is fairly evenly balanced between the genders, it’s good to note where your target audience is spending time alone. Instagram, Facebook, Yelp, and (by a landslide) Pinterest are all attracting more women than men.
Here’s a lengthy comparison of sites by gender. And no, you aren’t expected to be using all of these sites. Pick the few that suit you and your business best and concentrate your best efforts there; just make sure that’s where your customers are, as well.
Why Chris Brogan Says You Should Be on Google+
Chris Brogan, author of Google+ for Business, social media marketing consultant and business owner, recently posted this infographic on his blog (which is a great read to add to your Reader or subscribe) explaining why Google+ is an important social network for businesses to engage in.
Are you on Google+? If so, connect with us.