Branding Your Blog

Jamie Arcuri of Dear Stella Design took on the topic of branding your company in the March issue of WebCents, identifying ways to make your company name stick in the minds of consumers. Letterhead, mailing labels, packaging materials and logo are all super important to use in identifying your brand. Online it’s just as important, including how you set up and use your blog.

Consistency between e-commerce and blog is critical, something that Suzanne of Strawberry Patches has done well. With the same layout, colors, navigation and icons, customers can go between store and blog seamlessly. Check out how much they look alike, and how she’s branded both as Strawberry Patches.

How can YOU maintain a consistent look between e-commerce and blog?

Whether you are just getting started with setting up a blog or have been at it for a while and need a revamp, it’s time to make sure that your blog is consistently and effectively branded. We found a few resources for you, to help get you pointed in the right direction:

• Heidi Cohen walks you through 20 steps to setting up a great blog that will be branded, professional and a marketing tool.
• The folks at A Beach Cottage take branding to a higher level and include some great ideas on cross-platform branding.
• Inc. magazine has some add-on ideas with 10 blog techniques that make you stand out from the crowd.

What have you done with your site to brand it? Show it off with a link in the comments.