Women are on Pinterest, Men are on RedditPosted on June 22nd, 2012 No comments
While much of the online world is fairly evenly balanced between the genders, it’s good to note where your target audience is spending time alone. Instagram, Facebook, Yelp, and (by a landslide) Pinterest are all attracting more women than men.
Here’s a lengthy comparison of sites by gender. And no, you aren’t expected to be using all of these sites. Pick the few that suit you and your business best and concentrate your best efforts there; just make sure that’s where your customers are, as well.