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Increasing Traffic to Your Website

Increasing Traffic to Your Website

In previous articles, I’ve talked about how to improve your website so people will want to stay awhile and shop; we’ve covered website merchandising, cross merchandising, social merchandising, creating value, and how to manage your reputation so your customers will return again and again. Let’s back up a bit now and think about what we…Click to read more >

Business Building with Blog Tours

If you’ve ventured into the quilting blogosphere, you’ve probably come across the occasional blog tour. Blog tours come in many different forms, but essentially they are a series of posts scheduled on different blogs within a short time period designed to promote something. The most common blog tours are for book releases, as publishers and…Click to read more >

The Do’s and Don’ts of SEO

Search Engine Optimization (SEO) is a moving target and requires continuous learning, tweaking, and updating. In previous articles, we discussed key steps of SEO and the process of selecting your keywords. I think now is a good time to step back and outline some of the Dos and Don’ts in the SEO process. I want…Click to read more >

Adding e-Commerce to Your Site

Starting an online business or adding e-commerce to your existing website can be a great asset to your business; however, it also requires dedication, persistence, and quite a bit of time and energy. Existing Options or New Software? When you’re ready to add e-commerce to your website, there are a couple of ways to tackle…Click to read more >

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