The most important asset we have as online (or offline) business owners is our audience. Our audience is captured in our email list. So … how do we grow our email list? One way I’m doing just that – is by participating in Blog Hops. WHAT ARE BLOG HOPS? A Blog Hop is an…Click to read more >
Attracting New Customers with Guest Blog Posts
I’ve approached guest blogging from two different viewpoints – both are effective in building backlinks to my site, attracting new audience members (customers), and increasing the exposure of my brand to people who are interested in what I offer. In this article, I’ll share both options – Guest Blogging and Blog Post Swaps. I’ll also…Click to read more >
Email Newsletters 101
We’ve all subscribed to email newsletters and browse through them when they hit our inbox. Businesses everywhere use newsletters to drive customers to make a purchase. As an online business owner – if you don’t already have a regular newsletter – you’ve probably been considering creating one for your own business. What’s holding you back?…Click to read more >
Writing Copy for Better SERP Results
As online business owners – we all write a lot of marketing copy. From landing pages and blogs, product descriptions, social posts, and “How To” articles. Every single piece of effectively optimized marketing copy we write has the potential to drive traffic and increased sales to our sites. Definition: SEO – Search Engine Optimization. SEO…Click to read more >
How to Build Your Brand Guidelines and Style Guide
Brand Guidelines and Style Guides sound like something only a big corporation would need. Not so. Every business – of any size must consider the presentation they make to potential customers. These “impressions” include your logo, every color you choose, every font you use, the tone of voice in your marketing copy, the style of…Click to read more >
Are Blogs Relevant for Online Retailers?
Headline – Are Blogs Relevant for Online Retailers? Creating and building an effective blog takes time and effort. There are so many questions you may be asking yourself – “what will I write about, will anyone want to read it, how much time will it take, what results can I expect?” If you aren’t already…Click to read more >
Use Your eNewsletter to Drive Traffic and Sales to Your Website
I’ve always had a “wordy” eNewsletter. For years I’ve packed my eNewsletter with as much “value” as I could – thinking that would help me build my audience and my relationship with my customers. Turns out – it’s too much for most people to read. That’s a problem. Something had to change. I started…Click to read more >
Keeping Your Email List in Top Shape
If your email list is just that – a list of emails without much more information than that, you are missing out on some serious sale potential. Building and maintaining an email list is an important part of the business strategy for virtually every business. Doing it effectively requires planning and ongoing maintenance if you…Click to read more >
Adding Custom Stickers and Labels to Your Branding Mix
By Andrew Matranga, Brand Journalist at StickerGiant Who doesn’t love stickers? They’re nostalgic and fun, and creating stickers for your brand is a great form of creative expression for you and your customers. Turn your brand assets into custom stickers and custom labels, leveling up your branding game while also creating connections with your customers.…Click to read more >
3 Simple Questions that Help You Write Better Headlines
As online retailers – we communicate with our customers in many ways. One of the most important is the way we communicate on our websites. Do your headlines, product titles, class titles, and more – really resonate with customers, motivating them to take action? In this article by Stefanie Flaxman from Copyblogger – we’ll take…Click to read more >