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Achieving More Accurate Color with White Balance

Achieving More Accurate Color with White Balance

It’s a common problem: You neatly arrange a stack of gorgeous new fabrics on a clean white surface, set your camera’s exposure and start shooting. As you peer through the viewfinder, you think how great the fabrics look and how the pictures are really going to show off the beautiful colors of the fabric on

Increasing Traffic to Your Website

In previous articles, I’ve talked about how to improve your website so people will want to stay awhile and shop; we’ve covered website merchandising, cross merchandising, social merchandising, creating value, and how to manage your reputation so your customers will return again and again. Let’s back up a bit now and think about what we

Advertising With Facebook Offers

Facebook Offers, a new form of online advertising, may be the closest thing yet to a measurable, ROI-positive ad platform for small retailers. But will it remain that way? If you’re like most small business owners, you need to manage your advertising spending carefully. And if you’re the owner of an online business, you are

Shedding Light on Exposure

Are you exposed? Despite how it sounds, I’m not talking about how much (or little) you wear in your photos but how light or dark they are. Learning how to set your exposure is a crucial component of good photography anytime, but it’s an absolute necessity during the long, dark days of winter when natural

Business Building with Blog Tours

If you’ve ventured into the quilting blogosphere, you’ve probably come across the occasional blog tour. Blog tours come in many different forms, but essentially they are a series of posts scheduled on different blogs within a short time period designed to promote something. The most common blog tours are for book releases, as publishers and

Increasing Your Online Value

Higher sales and more customers – everyone wants this! To achieve this in our stores, we create enticing displays, start new programs, make samples, hold classes and demos, offer solutions, create great customer service, and collect customer testimonials! In order to get higher sales and more customers online, we need to figure out how to

Investing in Your Shop’s Photos

Crafters are visual creatures, so it’s no wonder that the popularity of websites like Pinterest and Flickr and apps like Instagram continues to grow among the quilting and sewing crowd. After all, what is a blog post without at least one photo? And even with Facebook we’re told to ‘go visual or go home.’ Images

Building Business with Twitter

Twitter is a bit of a mystery for many businesses. The conversations can fly by fast and furious, a mix of personal replies and broad announcements. How do you decide to jump into the fray and how do you keep the momentum going? Because Twitter is more about relationship building than clicks to your website,

Do You Know What Your Customers Are Saying About You?

Reputation is Everything Get Feedback Take a look at your business brand identity. What do you want to be known for? Are you fulfilling the mission statement for your brand? If you are using social media or are merely curious about what your customers are saying about you, here are some ways to find out:

Just Be Consistent – The Importance of Product Names and Images

Access to quality images and accurate product names is vital for online retailers for two reasons: we must be able to quickly load products onto our websites and it greatly increases the chance that these products can be readily found by and sold to customers who are looking for them. The bottom line is this:

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