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Instagram Video Carousel Ads Now Available to All Advertisers

Instagram Video Carousel Ads Now Available to All Advertisers

Instagram announced earlier this month that it was beta-testing the addition of video to carousel ads, and the feature was made available to all advertisers Friday. Carousel ads on Instagram can contain up to five elements—videos and photos—with videos capped at 60 seconds. Instagram said in an Instagram for Business blog post announcing the launch that

10 Tips for Optimizing Your Images for Search

Article By: Avi Koirala  Original article Times have changed since the era of dial-up Internet, when users had to wait minutes for a single image to load. Today, we can enjoy fast Internet access—even on our mobile devices. But make no mistake, image optimization for users and search engines is just as important as it ever

Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API

  Instagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns. Since their launch in October

Cross-Merchandising

cross-mer•chan•dis•ing [kraws mur-chuhn-dahy-zing] the practice of marketing, or displaying products from different categories (or store departments) together, •,n order to generate additional revenue, known sometimes as add-on sales You are probably familiar with cross-merchandising in your physical store. You create beautiful displays, draping your quilts over an old dresser near the fabric collection. You put

Making Page Management Easier in Facebook with Apps

Facebook has been adding apps that make page management easier. Check out these new additions: Facebook Camera facebook.com/mobile/camera In May, Facebook launched an app that many had expected after its acquisition of lnstagram earlier this year: a photo sharing app just for Facebook. Originally released as “Facebook Camera,” the app is also known as “Camera”

Getting Found – Using Yelp and Google+ Makes it Easy for Customers to Find You

Using Yelp and Google+ Makes It Easy for Customers to Find You An amazing 97% of consumers search for local businesses on line according to Google. If you own a brick and mortar shop, this means that the overwhelming majority of potential customers are looking for you on the Web. Will they find you? Two

Social Merchandising

so•cial mer,chan•dis•ing \so-shl\ mur-chuhn-dahy-zing Whereas marketing is focused more on brand image, customer engagement, and promotions, merchandising is focused more directly trying to convert browsers into buyers. This includes deciding what customers want, often by asking the social network, and deciding how to position products to the social network.   Merchandising Isn’t Enough Just when

Tools for Blogging

Can a busy shop have a successful blog? Are there easy, time-saving measures that can be used? The answer is yes! We asked some of the best fabric store blog owners just how they do it and they shared their secrets to make blogging do-able and effective. Broken down into one, two or three-with three

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