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How To Write Better Email Subject Lines to Get More Opens

How To Write Better Email Subject Lines to Get More Opens

First impressions matter. This is doubly true when writing email subject lines. They’re the first thing recipients see in their inbox. When written well, they inspire readers to open your email newsletters and click through to read more. If they’re off target, however, they let your reader know your email is a waste of time…Click to read more >

Cross-Merchandising

cross-mer•chan•dis•ing [kraws mur-chuhn-dahy-zing] the practice of marketing, or displaying products from different categories (or store departments) together, •,n order to generate additional revenue, known sometimes as add-on sales You are probably familiar with cross-merchandising in your physical store. You create beautiful displays, draping your quilts over an old dresser near the fabric collection. You put…Click to read more >

Getting Found – Using Yelp and Google+ Makes it Easy for Customers to Find You

Using Yelp and Google+ Makes It Easy for Customers to Find You An amazing 97% of consumers search for local businesses on line according to Google. If you own a brick and mortar shop, this means that the overwhelming majority of potential customers are looking for you on the Web. Will they find you? Two…Click to read more >

Tools for Blogging

Can a busy shop have a successful blog? Are there easy, time-saving measures that can be used? The answer is yes! We asked some of the best fabric store blog owners just how they do it and they shared their secrets to make blogging do-able and effective. Broken down into one, two or three-with three…Click to read more >

Using Angles to Add Interest

Social media is a great driver of business to your shop, whether you’re posting on your own website, blogging, or posting on Facebook, Instagram, or Pinterest. The key to success with any of these social media outlets is having eyecatching photos—photos that will make your customers click through, comment on, and share with their friends.…Click to read more >

Profiting from Panels

Would you like to have a product in your store that was precut and so irresistible that your customers just had to have one … or more? What if that item was priced between $8 and $12? Could it be that you already have the merchandise but your customers can’t see it and don’t know…Click to read more >

Achieving More Accurate Color with White Balance

It’s a common problem: You neatly arrange a stack of gorgeous new fabrics on a clean white surface, set your camera’s exposure and start shooting. As you peer through the viewfinder, you think how great the fabrics look and how the pictures are really going to show off the beautiful colors of the fabric on…Click to read more >

Increasing Traffic to Your Website

In previous articles, I’ve talked about how to improve your website so people will want to stay awhile and shop; we’ve covered website merchandising, cross merchandising, social merchandising, creating value, and how to manage your reputation so your customers will return again and again. Let’s back up a bit now and think about what we…Click to read more >

Advertising With Facebook Offers

Facebook Offers, a new form of online advertising, may be the closest thing yet to a measurable, ROI-positive ad platform for small retailers. But will it remain that way? If you’re like most small business owners, you need to manage your advertising spending carefully. And if you’re the owner of an online business, you are…Click to read more >

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