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Issues articles

Issue 14 – January 2014

Issue 14 – January 2014

Issue 14 7 Must-Know Online Retail Trends – Online sales are expected to continue to trend upward, yes, and here are the specifics that will shape retail in the years ahead. Find out what these trends may mean for you. Email vs Social Media Marketing: Which one deserves your marketing dollars? Email has been the favored marketing communications tool, and

Issue 13 – November 2013

Issue 13 Shopping Cart Abandonment -What causes online shoppers to put things in their cart, only to abandon the cart and not follow through with a purchase? The results of a survey shed some light on the reasons why. The Sky’s the Limit -After more than 40 years in the quilting industry, entrepreneur Marti Michell

Issue 12 – September 2013

Issue 12 Picture Perfect Profits -Is a picture worth a thousand dollars? It might be if you work Pinterest to your advantage. Here’s how to turn your posts into profits. Profiting from Panels – Marsha Doyenne explains how to turn precut panels into impulse buys and shares a range of projects to inspire your customers’

Issue 11 – July 2013

Issue 11 Converting Transactions Into Long-Term Customer Relationships -Marsha Doyenne brainstorms ways to cultivate customer loyalty online. Jumping on the Downton Wave- Edwardian England meets Andover Fabrics with a new fabric collection inspired by the women of Downton Abbey fame. Instagram Should Be Your New Favorite App -Find out what makes the popular photo-sharing application

Issue 10 – May 2013

 Issue 10 Social Marketing. That’s Funny, Inspirational, and Just Plain Silly Understanding Search Algorithms– Tom Henell explains how ever-changing algorithms affect your site’s appearance in online searches. Meet the Men: Meet Jason Yenter and Thomas Knauer, male fabric designers in a female-centric industry. AppWatch: Knit Handy, Quilt Wizard, DRAWings Snap Apps to encourage creativity in

Issue 09 – March 2013

Issue 09 Face to Face: Melissa Stramel (Lilac Lane Patterns) and Heather Jones (Olive & Ollie) Advertising with Facebook Offers: Todd Gibson explains the potential for positive ROI, low-cost and simplicity of this new form of online advertising. Increasing Traffic to Your Website: Marsha Doyenne (Fabric Essentials) shares ideas on spreading your customer-gathering web both online and off.

Issue 08 – January 2013

Issue 08 Face to Face: Liesl Gibson (Oliver + S) and Sarai Mitnick (Colette Patterns) Lessons Learned: Three shopowners share their experiences with customer service, social media, and retailing online. Increasing Your Online Value: Marsha Doyenne explains how to increase the value of your shop to customers on your website and increase sales The Dos and Don’ts of

Issue 07 – November 2012

Issue 07 Face to Face: Rachel Low (Pins & Needles NYC) and Keli Faw (Drygoods Design) Reputation is Everything! How to protect and nurture your business’ reputation New Kids on the Quilt Block: Blend Fabrics, Dear Stella Design and Frond Studios all celebrate one year anniversaries Lessons Learned: Six new shop owners share their experiences

Issue 06 – September 2012

Issue 06 Face to Face: Marsha Cowan (Bernina Sewing and Design and Terry Skrabanek, Lone Star Quiltworks) Dear Stealla:I have 2000 business cards printed , now what? Meet the Designer — Laurie Wisbrun: Find out how Laurie founds herself as a fabric designer after 20 years in the business world. Social Merchandising: Learn how to

Issue 05 – July 2012

Issue 05 Dear Stella: How do I brand on a budget? Face to Face: Kelly Jackson (I Have A Notion) and Dawn Farrier (The Creation Station) Panning for Gold Online: Marsha Doyenne explains why and how to cross-merchandise your online shop Making Strangers into Customers: Monica Lee shares tips on building your email newsletter list Suppose Quilt Boutique: Interview with

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