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Author Archives: Mandi Schulz

Issue 08 – January 2013

Issue 08 – January 2013

Issue 08 Face to Face: Liesl Gibson (Oliver + S) and Sarai Mitnick (Colette Patterns) Lessons Learned: Three shopowners share their experiences with customer service, social media, and retailing online. Increasing Your Online Value: Marsha Doyenne explains how to increase the value of your shop to customers on your website and increase sales The Dos and Don’ts of

Issue 07 – November 2012

Issue 07 Face to Face: Rachel Low (Pins & Needles NYC) and Keli Faw (Drygoods Design) Reputation is Everything! How to protect and nurture your business’ reputation New Kids on the Quilt Block: Blend Fabrics, Dear Stella Design and Frond Studios all celebrate one year anniversaries Lessons Learned: Six new shop owners share their experiences

Issue 06 – September 2012

Issue 06 Face to Face: Marsha Cowan (Bernina Sewing and Design and Terry Skrabanek, Lone Star Quiltworks) Dear Stealla:I have 2000 business cards printed , now what? Meet the Designer — Laurie Wisbrun: Find out how Laurie founds herself as a fabric designer after 20 years in the business world. Social Merchandising: Learn how to

Issue 05 – July 2012

Issue 05 Dear Stella: How do I brand on a budget? Face to Face: Kelly Jackson (I Have A Notion) and Dawn Farrier (The Creation Station) Panning for Gold Online: Marsha Doyenne explains why and how to cross-merchandise your online shop Making Strangers into Customers: Monica Lee shares tips on building your email newsletter list Suppose Quilt Boutique: Interview with

Issue 04 – May 2012

Issue 04 Dear Stella: How can I get people to connect with us on social media? Face to Face: Nancy Mahoney and Kat Southern (StudioKat Designs) Panning for Gold Online: Marsha Doyenne takes a look at website merchandising Taking the No-Sew Route to Customers: Monica Lee shares ideas on expanding your customer base beyond quilters and sewist and into the

Issue 03 – March 2012

Issue 03 Dear Stella: Is there a trick to getting my business to stick in customers’ minds? Face to Face: Barbara Jones (QuiltSoup) and Ellen Medlock (Ellen Medlock Studio) Panning for Gold Online: The importance of product name and image consistency Google’s 60+ Policies Become One: What it means when they merge Building an Online Community with Sew,Mama,Sew!: Interview with Kristin

Issue 02 – January 2012

Issue 02 Dear Stella: Is the market already saturated? Old School vs. High Tech: Group coupons win out in the marketing battle Mobile Marketing: Tips for getting your e-newsletter mobile ready The Anatomy of the Perfect Mobile Email: Ten Things to keep in mind Putting the Social in Social Media: Blogging for creativity, networking and sales Are You on Pinterest? Here’s

Issue 01 – November 2011

Issue 01 The Basics: Getting your website up and running 5 Questions to Ask When Buying Web Services: Be prepared to make the right choice Adding e-Commerce to Your Site: How the addition can make a real difference in your sales Convert Abandoned Carts to Sales: Why shoppers abandon their carts and how to avoid it Set Up an

Oliver + S Named Best New Ecommerce Website

Oliver + S has been named the winner of the 2013 Blades Ecommerce Award for Best New Website Feature. Oliverands.com received this recognition at the Blades Ecommerce Awards, on March 7, 2013. Oliver + S was honored for the sleek, innovative responsive design framework powering its website. The framework allows for a seamless shopping experience

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