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Author Archives: Tom Henell

5 Tips for Maximizing Your Search Engine Optimization

5 Tips for Maximizing Your Search Engine Optimization

As a website owner, you understand that your goal is to maximize the amount of qualified traffic to your website. Although referrals and word-of-mouth can be great sources for customers, the real Holy Grail of the Internet is Search Listings (Google, Bing, Yahoo, etc.). Through some effort, you can get your site in front of…Click to read more >

Understanding Search Algorithms and How They Impact Your Website

In SEO we often refer to a search engine’s algorithm. But, what is an algorithm and how does it impact your website? By definition, it is a step-by-step procedure to determine a calculation. It’s a formula. Search engines use a formula to rank websites based, in part, on particular keywords or phrases. Search engines have…Click to read more >

Introduction to Paid Search

My previous articles have all discussed organic search optimization of your website. I thought we should start to explore the paid side of search. So, what is the difference between organic and paid search? Organic and paid search listings both appear on the same page of the search engine, and can originate from the same…Click to read more >

The Do’s and Don’ts of SEO

Search Engine Optimization (SEO) is a moving target and requires continuous learning, tweaking, and updating. In previous articles, we discussed key steps of SEO and the process of selecting your keywords. I think now is a good time to step back and outline some of the Dos and Don’ts in the SEO process. I want…Click to read more >

Selecting Keywords for Your Website

In architecture, a keystone is a wedge-shaped stone that is inserted as the final piece to a masonry arch which locks all the stones into position. It is what supports the entire arch. Keywords are the same foundation for your online business. Keywords are simply the words and phrases that individuals type in to search…Click to read more >

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