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Author Archives: Andi Neeteson Lemkes

Marketing in the New Year with Flipagram

Marketing in the New Year with Flipagram

It’s officially 2014 and it’s bound to be the biggest year for social media yet. New trends are constantly emerging and each of them has potential value to small businesses and social media marketing professionals. Today, we delve into the latest app taking Instagram and other social media sites by storm, Flipagram. What is Flipagram?

Pinterest Pushing Deeper Into Ads

A quick glance at the digital scrapbook Pinterest makes it seem like the anti-Facebook. It has no stream filled with friends’ faces and baby pictures, but rather a sprawling, colorful grid of recipes, photographs of clothes and a shopping list of presents to buy for loved ones. Yet Pinterest wants to be like Facebook in

5 Mobile Marketing Trends to Watch

Mobile isn’t just one of the most important channels for marketers to utilize, it is becoming THE most important channel. Blogs are read, emails are consumed and purchases are made via mobile devices. And that is just the tip of the iceberg of the mobile moments in our everyday lives. The impact is extending even

3 Holiday E-Commerce Policies For A Merry Q4

You may not think of your shipping or return policies as part of marketing’s purview, but contributor David Rekuc argues they can be as influential as ads or promotions this time of year. Well, it’s here. Halloween has officially passed and Thanksgiving is only a few weeks away. At this point, retailers should be well

7 Must-Know Online Retail Trends for 2014

From the growing importance of mobile to changing expectations about free shipping returns, here are key developments in retail.  In order to thrive, retailers should pay attention to mobile, the retail store itself, location targeting and other key developments. During this past holiday season, online shoppers set records on Thanksgiving Day, Black Friday and Cyber

Does Your Business Use Instagram?

Beverly Hames, an owner of Fox & Fawn, a vintage boutique in Brooklyn, says that sales arising from pictures she posts free on the store’s Instagram feed, now account for 20 to 40 percent of daily revenue. On Instagram, a Bazaar Where You Least Expect It By Jenna Wortham,  March 8, 2014 Instagram, the photo-sharing

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