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Author Archives: Andi Lemkes

Instagram is Adding Transparency to Influencer Marketing

Instagram is Adding Transparency to Influencer Marketing

A tool will tag sponsored posts, and provide brands and influencers with access to analytics. It seems that a better influencer marketing system — one with more transparency and accountability — is rising from the ashes of the infamous  Fyre Festival, because Instagram announced this week that it will begin rolling out a new paid…Click to read more >

Instagram Video Carousel Ads Now Available to All Advertisers

Instagram announced earlier this month that it was beta-testing the addition of video to carousel ads, and the feature was made available to all advertisers Friday. Carousel ads on Instagram can contain up to five elements—videos and photos—with videos capped at 60 seconds. Instagram said in an Instagram for Business blog post announcing the launch that…Click to read more >

Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API

  Instagram is ready to make some serious money. After a year and half of format experiments and basic targeting, Instagram is giving advertisers much more powerful tools. Those include “Shop Now”, “Install Now”, and “Sign up” buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns. Since their launch in October…Click to read more >

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