web analytics

Trends

2014 Online Retail Trends

7 Must-Know Online Retail Trends for 2014

From the growing importance of mobile to changing expectations about free shipping returns, here are key developments in retail.  In order to thrive, retailers should pay attention to mobile, the retail store itself, location targeting and other key developments. During this past holiday season, online shoppers set records on Thanksgiving Day, Black Friday and Cyber

E-commerce

EU Vat

How the EU Value-Added Tax Affects Online Sellers

The new EU Value-Added Tax (VAT) changes, effective January 1, 2015, have a major influence on online merchants selling digital goods. It’s important for e-tailers to understand what these changes mean. Our team at Ecwid has put together the below to make it easy for merchants to accommodate the new policies. The New EU VAT

Mobile Commerce

TrendstoWatch

5 Mobile Marketing Trends to Watch

Mobile isn’t just one of the most important channels for marketers to utilize, it is becoming THE most important channel. Blogs are read, emails are consumed and purchases are made via mobile devices. And that is just the tip of the iceberg of the mobile moments in our everyday lives. The impact is extending even

Marketing

Technology

Flipagram

Marketing in the New Year with Flipagram

It’s officially 2014 and it’s bound to be the biggest year for social media yet. New trends are constantly emerging and each of them has potential value to small businesses and social media marketing professionals. Today, we delve into the latest app taking Instagram and other social media sites by storm, Flipagram. What is Flipagram?

Track

PinterestAnalytics

Learn more about your customers with new Pinterest Analytics

We often hear from businesses who change their product and marketing strategies based on insights they learn on Pinterest. For example, Lowe’s introduced a DIY-focused marketing strategy after learning that their “create-your-own-colorful-doormat” Pin got more than 200,000 repins. And UK-based Juniper Cakery came up with new cake design techniques after learning about their customers’ confection

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