web analytics

Trends

2014 Online Retail Trends

7 Must-Know Online Retail Trends for 2014

From the growing importance of mobile to changing expectations about free shipping returns, here are key developments in retail.  In order to thrive, retailers should pay attention to mobile, the retail store itself, location targeting and other key developments. During this past holiday season, online shoppers set records on Thanksgiving Day, Black Friday and Cyber

E-commerce

HolidayRetailer

3 Holiday E-Commerce Policies For A Merry Q4

by David Rekuc November 4, 2014 You may not think of your shipping or return policies as part of marketing’s purview, but contributor David Rekuc argues they can be as influential as ads or promotions this time of year. Well, it’s here. Halloween has officially passed and Thanksgiving is only a few weeks away. At

Mobile Commerce

TrendstoWatch

5 Mobile Marketing Trends to Watch

by TJ Welsh  October 6, 2014   Mobile isn’t just one of the most important channels for marketers to utilize, it is becoming THE most important channel. Blogs are read, emails are consumed and purchases are made via mobile devices. And that is just the tip of the iceberg of the mobile moments in our

Marketing

A Promoted Pin advertisement for Bank of America on Pinterest.

Pinterest Pushing Deeper Into Ads

by Mike Isaac  December 28, 2014 A quick glance at the digital scrapbook Pinterest makes it seem like the anti-Facebook. It has no stream filled with friends’ faces and baby pictures, but rather a sprawling, colorful grid of recipes, photographs of clothes and a shopping list of presents to buy for loved ones. Yet Pinterest

Technology

Genius Scan

Digitize Documents From Your Mobile Phone

Genius Scan App Get Your Genius App Here :      Apple »   |    Android » On the go Equip your employees with Genius Scan and you won’t need for them to be back in the office to access your documents. They snap a picture, export by email and the signed contract arrives at

Track

PinterestAnalytics

Learn more about your customers with new Pinterest Analytics

We often hear from businesses who change their product and marketing strategies based on insights they learn on Pinterest. For example, Lowe’s introduced a DIY-focused marketing strategy after learning that their “create-your-own-colorful-doormat” Pin got more than 200,000 repins. And UK-based Juniper Cakery came up with new cake design techniques after learning about their customers’ confection

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